AAAA Conference Uses AdsOnFeet to Engage Attendees, Promote Sponsors
Innovative new medium features events schedule and Google, Forbes ads on wearable TvVests

/Multimedia News Articles/ - BOSTON, MA, August 23, 2008 - "Digital Changes Everything" was the theme of this year's American Association of Advertising Agencies national media conference, held at Rosen Shingle Creek in Orlando, Florida. Conference organizers carried the digital theme through all aspects of the conference - right down to how they directed the nearly 1,600 attendees to the conferences' various events.

AAAA collaborated with AdsOnFeet, pioneers of walking TV advertising, to create an eye-catching demonstration of digital media in action. AdsOnFeet provided the conference with a team of trained presenters clad in 15" TvVests. The screens displayed conference events along with sponsor advertisements. Unlike a stationary information desk, the ad walkers could move about the crowd, targeting high-density areas to disperse information more effectively.

"Since the theme was how digital media is changing advertising, using AdsOnFeet to direct traffic and promote show sponsors was a perfect way to vividly demonstrate some of the latest innovations in digital advertising," said Dan Hack, Senior Partner of AdsOnFeet. "AdsOnFeet is a unique combination of eye-catching digital media and human contact that demonstrates how interactive digital advertising can be."

"Our walking TV screens can be used at trade shows, sporting events and in busy commuter areas and tourist destinations - anywhere people gather," said Mr. Hack. "Our presenters are able to reach consumers in places traditional advertising can't reach, and engage with them in way that advertisers have only dreamed about - until now."

Show sponsors featured by the ad walkers included: Cab, Forbes, Radio Advertising Bureau, ScreenVision, TVB, The Wall Street Journal, and Yahoo.

Press Release Contact Information:

Denise Chew
AdsOnFeet
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