Gavin Purcell -the man behind Jimmy Fallon- joins a growing list of speakers at this year's nextMEDIA Toronto
nextMEDIA Toronto is thrilled to announce the addition of Gavin Purcell, the Supervising Producer of "Late Night with Jimmy Fallon," to the burgeoning line-up of eclectic and influential speakers at the Design Exchange, Nov. 30-Dec. 1, 2009.

TORONTO, CANADA, September 19, 2009 /24-7PressRelease/ -- nextMEDIA Toronto is thrilled to announce the addition of Gavin Purcell, the Supervising Producer of "Late Night with Jimmy Fallon," to the burgeoning line-up of eclectic and influential speakers at the Design Exchange, Nov. 30-Dec. 1, 2009.

Gavin will present the keynote speech "TV Meets Digital," in which he will share insights in incorporating new media formats, interactivity, platforms and fresh ideas into the "old school" television paradigm.

Gavin was a Day One member of the Late Night launch team, joining the show in September of 2008. He was a key architect in the "re-booting" of Late Night for a new host and a new audience.
Prior to the show's on-air launch, Purcell spearheaded its groundbreaking online beta-test. He co-created and produced Jimmy Fallon's daily video blog, collaborating on the creation of a voice and message to target a 'Net-savvy audience. Additionally, he worked to connect Fallon with fans via social tools like Twitter and Facebook. These efforts culminated in Fallon being chosen "2009 Person of the Year" by the Webby awards. The website itself also received a Webby, as well as garnering an Emmy Award at Saturday's Creative Arts Emmys.

Purcell was also the co-creator and Executive Producer of G4's flagship "Attack of the Show!" - a daily news-talk-comedy hybrid focusing on young men and their technology-based lifestyle. The show covers the gamut of "techie" culture, from gadgets to viral videos to cutting edge humour.

For more information and to register for nextMEDIA, please visit:
http://www.nextmediaevents.com/toronto/nextmedia.registration.php
nextmedia.registration@achillesmedia.com

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For more info, ping GAT:
Ingrid Hamilton | ingrid@gat.ca | h/o: 416-482-6142 | c: 416-731-3034
Lynn Valiquette | lynn@gat.ca | h/o: 905-683-1973

nextMEDIA:
Amy Davies | Manager, Content and Producer | adavies@achillesmedia.com

Press Release Contact Information:

Ingrid Hamilton
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