WARHEADS Launches Extreme Interactive Web Site
Candy Company Creates New Online Social Community for Fans
COLORADO SPRINGS, CO, December 10, 2009 /24-7PressRelease/ -- WARHEADS, the original extreme sour candy, launches a new fan site at http://www.Warheads.com featuring extreme interactivity, enhanced member benefits and integrated social networking, the company announced to more than 150,000 fans on Facebook and Twitter and via email to its WARHEADS club members.
The new site is designed to engage the brand's hardcore fans, mainly 8 to 18-year-old boys, as well as appeal to newer fans. Featuring an iPhone-like widget layout, the site is intended to encourage WARHEADS fans to make frequent visits to the site to join in lively discussion groups, upload video and create customized profile pages.
"WARHEADS has always been more than just a candy. It is an extreme experience that is best shared with friends," said Director of Marketing for Impact Confections Andy Telatnik. "Consumers love sharing their WARHEADS experiences as evidenced by the more than 150,000 Facebook fans and hundreds of YouTube videos. The new website integrates all of our social networking sites into one, and allows these fans to come together to build a community online."
The new WARHEADS Website features these highlights:
• Customization - A widget-based design allows members to drag-and-drop their favorite widgets to a customizable home page. The site remembers each member's customized design upon return.
• Interaction/Video - Members are able to upload YouTube videos to the site. Tagging, rating, and hit count allows members to see the most popular videos and search easily.
• Products/Store Locator - Visitors can quickly and easily find information on their favorite products and then locate retailers that carry them.
• News/Events - Users will keep up to date with sponsorship, sampling events and important brand information.
• Comix Section - The site introduces a full length comic book featuring the iconic face of the brand, Wally Warheads. Visitors can submit suggestions for comic direction and new characters.
• Forum - Members can interact with each other and comment on events, new products, stories and more.
• E-vites - Members can invite their friends to join the fun and become members.
The new site also allows the company to better integrate WARHEADS events into its Web presence, creating an additional connection for WARHEADS fans. The site will showcase key WARHEADS-sponsored events like the ESPN Winter and Summer X Games, and allows real-time engagement through behind-the-scenes videos, live chat and interactive on-site activities.
A mobile site that allows on-the-go fans to easily access http://www.Warheads.com via their smart phones is planned to launch at the end of December.
Further Related Resources:
Press Release Contact Information:
Lauren Jones-McClain
Impact Confections
PR
888 Garden of the Gods Road
Colorado Springs, CO
United States 80907
Voice: 214-379-7000
Fax: 214-379-7007
Website: Visit Our Website
